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Singles' Day

There is no shopping event quite like Singles' Day. The holiday was started in the 90s by university students as day to celebrate being single — the antithesis to Valentine's Day. Celebrations then were casual: people bought things for themselves and spent time together at bars.

Today, the holiday looks a lot different. Retailers have taken over, transforming the day into a 24-hour shopping extravaganza across China. Every year at midnight on November 11, millions of shoppers rush to China's online stores at the chance to score the best deals of the year. Shoppers stock up on essentials in bulk — from toilet paper to snacks — and score electronics, makeup, apparel and more at unbelievable deals. It's a race to grab the best deals before they're gone. And yes, items sell out FAST.

In 2017, Singles' Day sales totaled nearly $18 billion! That easily makes November 11 the biggest shopping day in the world. With your Borderlinx Hong Kong address, you don't have to sit back and watch the savings pass you by. Here's how to make the most of Singles' Day shopping.

Shopping Singles Day: What to Look for and Where to Go

When the clock strikes midnight across China, the race begins. If you're serious about finding good deals, you'll have to do a little planning. Veteran shoppers spend the weeks leading up to Singles' Day creating lists of items they most want, and then strategize what to buy in case any of them go out of stock.

So what kind of products go on sale? Pretty much everything. Every year, Singles' Day becomes increasingly more competitive for retailers across the country, and it incentivizes them all to offer a more appealing deal than the next. Discounts and special offers vary too. Discounts can reach up to 80%, and it's not unusual to see high discounts for buying items in bulk.

As a first-time international shopper this Singles' Day, keep in mind that most retailers will display information in Mandarin Chinese. We recommend installing a translation tool, like Google Translate, to your browser so that you can shop in the language of your choice. The bigger retailers even have special versions of their sites in popular languages.

Retailers to Check out

Singles' Day Moves out of China

Singles' Day dominates China, but the holiday is starting to catch the attention of retailers in other countries. Last year, we spotted a few online stores in the U.S. and U.K. that offered one-day-only discounts to celebrate. Check your favorite retailers on November 11 just in case!

Snapshot of Singles' Day 2017

Here's a peek at what Borderlinx shoppers bought during last year's Singles' Day.

Top 10 Products
  • 22%

    Gesundheit & Schönheit

  • 21%

    Personal Electronics

  • 17%


  • 14%


  • 13%

    Fashion Accessories

  • 6%

    Electronic Accessories

  • 4%

    Baby Gear and Accessories

  • 2%

    Kitchenware, Other

  • 2%


  • 1%

    Dietary Supplements

How to Use Borderlinx for International Shipping on Singles' Day

While retailers are making it easy to save on the products you need this Singles' Day, Borderlinx is here to make international shipping convenient and affordable for you, too.

  • Estimate International Shipping Costs

    Use the Borderlinx Shipping Cost Calculator to estimate the total cost of shipping to your home, including guaranteed taxes and duties.

  • Sendungen zusammenfügen.

    Shipping packages individually can become expensive, so we recommend virtually consolidating your packages from our hubs when possible. Learn more here.

  • Leave the Paperwork to Us

    Take the guesswork out of handling customs fees, and use Borderlinx to pay for taxes and duties on your next purchase.

Good luck this Singles' Day. We hope you find amazing deals!