Why use it

What is Borderlinx and how can you help me sell internationally?

Since 2007, we have been revolutionising the way people shop around the world by providing them the freedom to purchase from any website using their very own US or UK shipping address. We're used by both consumers and businesses to ship all sorts of products and merchandise from overseas.

By becoming a Borderlinx Premium Partner, you are making your products available to 60 additional countries (and counting) as you now can ship to them hassle free (for you and for your customers). It really is that simple.

We take care of the international shipping logistics and customs paperwork. Very limited integration and no logistical changes are required on your end. We help you do all of this at absolutely no cost to you.

Why should I offer international shipping? I don’t get very many requests from international customers.

Are you sure? E-commerce is experiencing an incredible boom and the biggest growth is happening in international markets.

You might not have received many past requests from international customers but this could be due to you not offering any international shipping options. One thing is certain, cross border e-commerce will continue to grow at a dizzying rate and it would be a shame to miss out on this growth opportunity!

Even if you are not seeing much traffic coming from abroad today, the Borderlinx Premium Partner Program gives you the opportunity to get new customers abroad and grow your customer base. For example, did you know that large retailers are now seeing more than 300f their revenue coming from cross-border sales?

Will Borderlinx help me generate international sales and build my international customer base?

Yes! In addition to helping you easily offer international shipping, we are happy to:

  • Include one of your products in our weekly email communications that are sent out to over 300,000  active international shoppers.
  • Include your brand on our “Partners Page”.

Premium Partner Program

Do I need to make any changes to my site in order to promote to an international audience?

While not mandatory, a few small changes or additions to your site can make it friendlier to an international audience. We would suggest:

  • Tell your story: International shoppers may not know your brand, take the time to tell them about it
  • Don’t let payment issues get in the way: Can’t accept foreign cards? Let users know that our Concierge Service is there to help.
  • Show some examples of international shipping costs: You can use our Shipping Cost Calculator to provide users with an estimate of international shipping costs.
  • Global marketing: The marketing techniques that you might currently be using (ex. SEO or PPC advertising) are equally effective in attracting international users. Don’t be afraid to extend your target areas.
  • Be thorough: You want to inspire confidence in your foreign shoppers, especially when language barriers might be an issue, the more information you provide about your products, the better.

I’m still a bit unsure of how this program works, could you provide an example?

Here is an example of a customer named "M". M. is a fashion addict and lives in Australia.

  1. M. discovers the perfect pair of jeans on your site and she wants to purchase them. She selects them and goes to check out. Here she sees that, luckily, you ship internationally thanks to a Borderlinx banner on the page. She might also choose to check your FAQs for more information. She learns that she can buy safely and that Borderlinx will be handling the international shipping.
  2. M. creates her Borderlinx account and receives her US, UK, Hong Kong and German shipping addresses. This is completely free for her and only takes a few minutes.
  3. M. finalises her purchase on your site and enters her Borderlinx address (US or UK as appropriate) as the shipping address. She pays for the jeans and any applicable domestic shipping charges and local tax; the same as for any domestic order.
  4. You fulfill the order as if it were a standard domestic order; no special paperwork or labels are needed on your end except a copy of the order confirmation, invoice, or packing slip showing the price paid for the item.
  5. The order arrives at our US or UK Shipping Hub. From there, we take care of the rest from a merchant point of view.

    M. will receive an email informing her that her package has arrived at our hub and that she can choose to ship it right away or wait and bundle it with shipments from other merchants (we let our customers decide as this can often save them on shipping fees or taxes/duties). We provide up to 30 days free storage.
  6. Once M. decides to ship her items, she will be asked to pay for international shipping fees and any applicable duties/taxes. She will then receive a tracking number and the items will arrive at her home in approximately 2-5 business days, depending on whether she opted for express or standard service.
  7. The following month, you receive 200f the shipping fee paid by M. on her first shipment, as a partner commission.

I drop-ship my items, can I still become a partner?

Yes! Since the user will create and enter their personal US or UK shipping address when checking out, your drop-shipper will simply send these items to the address indicated by the customer. No changes in the logistics process are required by you, or your drop shipper(s).

If the program is truly free for me, what’s in it for you?

Our service is quite specific and most people simply don’t know that it exists. Imagine if you were on an online store and wanted to purchase something but you discovered that they couldn’t ship to where you live, your shopping experience would most likely end there.

The Premium Partner Program is a way for us to simultaneously offer you the possibility to reach international customers and educate online shoppers about the existence of our service (and most are thrilled to learn that such services exist!).

What is the integration process like?

Integration is very simple and we are more than happy to personally work with you to make the process as easy as possible. Many partners chose to put up an FAQ page explaining how international users can shop their website and have their items shipped home with Borderlinx.

We can provide you with a sample FAQ text that you can adapt to your liking

Most of our partners also include a Borderlinx banner or “International customer” button that is visible on their product pages but why not identify your international customers and tell them right away that you ship internationally with a small pop-up window? This ensures that your international shoppers know that they can order on your store. We can of course supply you with these elements in a variety of sizes and styles that best fit your website.

We are also happy to pass along our official “Premium Partner” logo.

What kind of obligation does joining the Premium Partner Program imply for me?

There is absolutely no obligation to promote or show Borderlinx on your site in a specific way. You decide how you would like to let your shoppers know that you have partnered with us. However, we do ask that you seek approval from us prior to mentioning Borderlinx so that we can make sure everything is correct.

The more prominent you make Borderlinx on your site, the more your international customers will feel comfortable browsing for the item they want.


How much is international shipping going to cost shoppers who shop my site?

Shipping costs depend on a couple variables: the volumetric weight and the destination. We provide our users with our proprietary Shipping Cost Calculator so that they can estimate the international shipping costs and applicable taxes/duties/customs fees associated with the items before making a purchase.

This gives them Total Price Visibility. We also help reduce your customers shipping costs with services such as consolidation and repacking.

How do I get paid my partner commission? What is the timeframe like?

Each month, you’ll receive a performance report that recaps the number of commissionable shipments that we received from you. Your partner commission will be paid monthly, either by PayPal or Wire Transfer, whichever you prefer.

The partner agreement provides for a 20ommission on the customer’s first cross-border shipment.

What happens if the sales on my site are fraudulent (stolen credit card used for example)?

If you flag an order as fraudulent as it makes its way to us, or if it is still in our shipping hub, you need to notify us as soon as possible and we will return this item to you so that you can follow your standard fraud procedure. Should this happen, our Customer Service team will get into contact with you and ask for a prepaid return label so that we can arrange for the return of the item.

If the order has already been delivered to the customer, unfortunately, there is nothing we can do.

How do tax and duties work?

Wonder how the customs taxes and duties work? Without getting into all the terminologies and legal complexities of customs regulations, we'll summarise the essentials for you.

All imported goods and their values must, by law, be declared to the importing country's customs office. If an item is wrongly described or an inaccurate value is stated, customs authorities may impose penalties and, in serious cases, there might even be criminal proceedings.

As the "Importer", each individual shopper is responsible for complying with customs laws and regulations. Borderlinx greatly simplifies the process for them. We complete all customs forms with the appropriate product classification and value – based on the information they provide.

Most times, the information is available from your invoice or packing slip accompanying the parcel. If the you don’t include information describing the product and the price the shopper paid, we will notify the customer of the estimated value and will ask them to e-mail us a copy of the their order confirmation. (See FAQ How is customs duty calculated?).

Once we have the relevant information and the customer has paid the cost of international shipping (including any applicable duties/taxes) we will pass their payments along for the taxes and duties to the relevant authorities.

That's it. Simple, right?

Oh, and don't forget, some countries have a duty free concession where goods below a certain value can be imported without duty and/or tax. See FAQ What is the duty free limit for imports?.

Online shopping. Made easy.


Can a customer return an item? If so, how does it work?

Yes, they can and we facilitate the return for you as well:

Should a customer want to return an item purchased on your site, our Customer Service team will get in contact with them to complete the returns process. Our Customer Service team always respect your return policy, so if you do not accept returns, they will politely remind the customer of this.

What happens if an item is damaged in transit?

There are two distinct scenarios concerning damage in transit:

Scenario 1 – The item was damaged in transit from your location to our Borderlinx shipping hub

Should there be any obvious damage to the customer’s package, we will notify them via email about the damage conditions. The customer will obtain a return authorisation from you and return the package to you, or we may ship it on to the customer (only if they expressly authorise this).

See more details

Scenario 2 – The item was damaged during its journey from our Borderlinx shipping hub to the customer’s international address

If the shipment arrives clearly damaged, we advise the customer to make a note of this on the receipt that the courier or other delivery party requires them to sign. We then ask them to carefully open the package and examine for damage.

If the items do indeed prove to be damaged, they are asked to fill out a claims form to be sent to our Customer Service Department. No action is required from you.

See more details

We also offer our customers the option to subscribe to our additional shipment value protection cover, called SafetyLinx. SafetyLinx gives customers added assurance that their purchases are protected in the event of loss or damage in transit.

SafetyLinx is mandatory for shipments valued at US250 or more (or equivalent in other currency). See more details about SafetyLinx

I see that some products cannot be shipped. Are my products subject to any restrictions?

Certain items cannot be shipped internationally, due to safety or legal reasons. For a complete list and explanation of these items, please have a look at our Prohibited Items FAQ.

If you see that some of the items you are selling or advertising are on this list of prohibited items, we strongly advise you to let your international customers know before they check out (or your check-out can simply advise the customer to check the prohibited items list before buying the item). This will allow for better buyer experience. However, if you don’t and your customer buys items that can not be shipped, our Terms and Conditions state that the buyer is responsible for making sure what he or she buys can be shipped. We cannot ship any items on the prohibited list, even if they are not subject to any domestic shipping restrictions.

Of course, if you allow returns and the items are covered by your return policy, the customer can arrange in most cases for the product to be returned to you.

What is the Borderlinx Package Repacking feature?

The service is offered completely free, in line with our policy for simple and transparent pricing.

Shipments that can benefit from repacking will be identified by our trained operations staff, without needing customer involvement, and repacked into padded envelopes.

We may repack your item in two situations:

  • If the shipment is inadequately packed (either damaged or insufficient for international transportation), we will repack it for you for added protection and security.
  • If the package has a high volumetric weight (see our FAQ What is Volumetric Weight?) we can frequently (but not always) repack it into smaller padded envelopes to reduce their volume and therefore lower the shipping charges. Experience tells us that shipments repacked save over 20 0n volume, which represents a saving to the customer of between 10 and 15 on average.

Please note that not all items can be benefit from our repacking service. For more information, please visit our Repacking FAQ Page.

What is Consolidation ?

Consolidation is the process of combining multiple orders into one shipment, with one tracking number, so all your customer’s packages will be delivered together, in their original packages. Let’s say they buy the latest smartphone and a pair of T-shirts from Lacoste. Borderlinx will put the original boxes together to be treated as a single shipment, so the customer will receive the 2 packages at the same time.

Due to the way shipping costs are calculated, this can means significant savings on shipping costs. Find out more.

 Have a question? Feel free to contact us